Nike’s release of Grizzlies star Ja Morant’s signature sneaker gains swift success despite off-court issues

Even after the gun incident of Ja Morant, Nike went forward with marketing his latest signature sneaker, which sold out in minutes. Nike initially withdrew all of Morant’s sneakers from its website, sparking speculation about the brand’s intentions and relationship with the All-Star guard.

The highly sought-after Ja 1 “Hunger” colorway, on the other hand, was made available on Nike’s SNKRS app, causing a frenzy among sneakerheads. Fans rushed to social media to vent their dissatisfaction with the restricted availability. Nike’s choice to release the sneakers signals that unlike Kyrie Irving, a total break with Morant is less possible.

Nike goes forward with Ja Morant’s Sneaker Release Despite Gun Controversy

Despite his recent off-court drama, Nike’s decision to release Ja Morant’s latest signature sneaker, the Ja 1 “Hunger” colorway, has put any concern about the status of his endorsement relationship with the brand to rest. The trainers were a huge success, selling out within minutes of their release on Thursday.

There had previously been concerns that Nike might distance itself from Ja Morant following his gun-flashing episode, as the firm had pulled all of his shoes from its website. The successful release of the Ja 1 “Hunger” colorway on Nike’s SNKRS app, on the other hand, reveals that the brand has chosen to maintain its collaboration with the young star.

While Nike has stayed relatively mute about Morant’s off-court difficulties, the release of his signature sneaker illustrates the brand’s continuous popularity and demand. Fans and sneakerheads jumped at the chance to acquire a pair, with social media buzzing about the quick sell-out and disappointment over missed opportunities.

Despite the restricted supply of the Ja 1 “Hunger” colorway, fans who acted quickly were able to acquire their preferred size. Those who were unable to purchase the sneakers on their first release can now do so through reseller platforms such as GOAT and StockX, albeit at a premium price.

As Nike navigates the matter, it remains to be seen how they will address Ja Morant’s off-court concerns while still endorsing and supporting the brilliant guard. However, the success of his signature sneaker implies that, for the time being, Morant’s connection with Nike should remain intact, and his marketability as a budding NBA star is somewhat untouched.

How much does Ja Morant’s Signature Sneaker, Ja 1 cost?

The Ja 1 trainers were a coveted commodity at $110, with many unhappy fans rushing to Twitter to voice their disappointment at losing out on the restricted supply. Morant’s link with Nike appears unlikely to be fully severed after signing a multi-year deal with the corporation in 2019 and becoming the brand’s first Gen Z trademark athlete.

The release of the Ja 1 trainers, however, does not necessarily imply that Nike is ignoring the most recent incident, and the brand’s attitude moving forward remains to be seen. For those who missed out on the first drop, reseller sites like GOAT and StockX provide the opportunity to purchase the sneakers for a premium price, which is presently averaging approximately $200.

Are you a Sneaker enthusiast? How would you rate Morant’s sneakers? Let us know in the comments below!