LeBron James declared reposado victor leaving Michael Jordan with a bitter taste of defeat

LeBron James is a cunning businessman, in addition to being a powerful force on the basketball court, who is quickly expanding his empire. He just introduced his own tequila brand named Lobos 1707, expanding his already excellent portfolio. James’ business puts him in direct rivalry with Michael Jordan, who founded the Cincoro tequila brand.

In an effort to get access to the lucrative tequila market, two NBA superstars are making forays into the realm of high-end alcoholic beverages. It will be interesting to see how these two basketball legends, renowned for their violent on-court rivalry, do in the world of tequila off the court as they continue to grow their individual businesses.

LeBron James’ Lobos tequila stood victor over Michael Jordan’s Cincoro tequila

LeBron James has surprised everyone by defeating Michael Jordan, but not on the basketball court. The famous San Francisco World Spirits Competition saw Jordan’s Cincoro lose to James’ Lobos 1707 tequila brand. Along with Don Nacho Tequila, the two basketball GOATS were named as the top three nominees for the Best Reposado Tequila award.

According to Boardroom, ReserveBar and The Tasting Alliance, two of the top premium spirits e-commerce firms, named Lobos 1707 Reposado Tequila the winner. Lobos 1707’s outstanding reputation was further cemented by the strict evaluation procedure and emphasis on tequila quality. The triumph demonstrated the brand’s commitment to quality in the cutthroat tequila industry.

Diego Osorio founded Lobos 1707 in 2018, and it acquired popularity after becoming live in 2020 with LeBron James as one of its key investors. Rich Paul, Anthony Davis, Draymond Green, Maverick Carter, and others also invested in the company. On the other side, Michael Jordan and NBA franchise owners including Jeanie Buss (LA Lakers), Wyc Grousbeck (Boston Celtics), and Wes Edens (Milwaukee Bucks) co-founded Cincoro Tequila, which was designed by Emilia Fazzalari and released in 2020.

James and Jordan’s tequila rivalry is over, but the argument over who the greatest NBA player of all time is rages on. Jordan is still widely seen as the favorite, with James not far behind in the discussion that is still going on and probably will be for years to come.

Michael Jordan joined beverage industry in 2016 with fellow NBA franchise owners

In 2016, Michael Jordan launched a beverage business venture with other NBA club owners that resulted in the development of Cincoro tequila. The Los Angeles Lakers owner Jeannie Buss, the Milwaukee Bucks owner Wes Edens, the Boston Celtics owner Wyc Grousbeck, and Emilia Fazzalari came together during a meal in New York City when they realized they all had a love of tequila. They carefully developed over 1,000 tequilas after spotting a market potential in order to get the ideal flavor profile.

Their perseverance paid off, as in only three years, Cincoro sold 1.5 million bottles and won 23 medals, proving how popular it had become. With the release of their newest blend, Cincoro Gold, the premium tequila company continues to set itself apart from the competition by utilizing distinctive flavors and a thorough ageing procedure. In recent years, tequila, particularly those linked to celebrities, has experienced exponential development, with brands connected to celebrities enjoying notable success.


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