“The first time I stepped on an NBA court, I became a business man”: Taking deep dive into LeBron James smart marketing moves

LeBron James is a professional basketball player who plays for the Los Angeles Lakers and is reigning over the court for two decades. He holds four-time NBA Championships and is still rocking the court with his unwavering athletics. Moreover, his inner sparks surmounted the boundaries of the court and made way to the powerful business industries.

So, it is time to take a deep dive into LeBron James’ biggest investment and his smart marketing moves to reign over the industry.

LeBron James’ smart investments and marketing moves

King James said, “The first time I stepped on an NBA court, I became a business man”. So, the desire to do something extraordinary was always there in his mastermind ever since he touched the iconic NBA court. He remained true to his words and at the age of 38, this man tastes the delights of his dream that are now a reality.

From fashion to entertainment, this basketball legend is a successful investor. Let’s explore some of his lucrative investment projects-

  • SpringHill Entertainment

Space Jam - Nouvelle ère - film 2021 - AlloCiné

With this production company, LeBron entered into the movie industry. Since its initiation, the company has produced many successful projects including James starrer “Space Jam 2: A New Legacy”, and the 2022 movie “Hustle” to name a few. The four times MVP’s close ties with his celebrity friends helped him to establish such a grand franchise.

  • Fenway Sports Group

The Lakers star always wanted to be part of various sporting groups and in 2021, he finally said yes to this group and became a proud owner of some teams including the Boston Red Sox, and Liverpool Football Club.

  • Ladder

Everyone is aware of how health-conscious LeBron is who spends nearly $1.5 million annually for his fitness-related services. And for the athletes who hold the same penchant for health, he established his health company Ladder which offers various fitness-related products and services.

Very few basketball players are there who are as versatile as LeBron James who is an all-rounder, proving his excellence in scoring from any place on the court and creating favorable shots for his teammates. Moreover, with his successful business ventures, he has emerged very powerful outside the court too.

What do you think sets LeBron James apart as a successful athlete and businessman, and how do you think his ventures outside of basketball will impact his legacy? Let us know in the comment section. 


Golenur Aktar

323 articles

Golenur Aktar is a writer and made her debut in the 'Pen & Paper' industry holding the hands of Sportszion. She ignited her writing craze from Biography articles and now writes about NFL.


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