After beating Carlos Alcaraz in dramatic Cincinnati Final, Novak Djokovic beats him again in highest-paid active tennis players 2023 list

After battling for a record 3 hours and 49 minutes at the Linder Family Tennis Centre in Cincinnati, Novak Djokovic finally defeated a determined Carlos Alcaraz 5-7, 7-6(7), 7-6(4) to claim the Western & Southern Open title. 

The marathon match concluded with Alcaraz sending a backhand wide, prompting an epic celebration from Djokovic. With this victory, he officially became the oldest Cincinnati Open champion at the age of 36. 

Novak Djokovic beats Carlos Alcaraz as highest-paid active tennis player

The 2023 Cincinnati Open witnessed several records being shattered throughout the tournament. Novak Djokovic’s triumph thwarted Alcaraz’s attempt to become the second-youngest winner since Boris Becker’s victory in 1985. 

With grand slam titles at the Australian Open and French Open under his belt, in addition to being the runner-up at the Wimbledon championships, Novak Djokovic has earned a substantial amount of money this season.

Djokovic’s most recent grand slam victory was at the French Open, where he defeated Norwegian Caper Rudd 7–6(7–1), 6–3, 7–5. In the quarter-finals, he overcame Carlos Alcaraz after the Spaniard struggled with cramps throughout the match.

All these accolades have now placed Novak in the number 1 position of the highest-paid active tennis players 2023 list compiled by Forbes.

His nascent rivalry with Carlos Alcaraz has flourished in the past year. The 20-year-old Spaniard also showcased excellent form by clinching the Wimbledon title, along with ATP tour victories at the Argentina Open, Barcelona Open, Madrid Open, and Queen’s Club Championship. He ranks second on the highest-earning player list.

Polish prodigy Iga Swiatek, rangy Russian Daniil Medvedev, and seasoned Spaniard Rafael Nadal round out the top 5. 

What is Novak Djokovic net worth in 2023? Explained

Novak Djokovic has a net worth of around $240 million. Over his 18-year career as an ATP player, he has won a record 23 grand slams. His total prize money from ATP competitions exceeds $170 million. The remainder of his net worth stems from endorsements, sponsorships, and business ventures.

When compared to his ‘Big 3’ counterparts, Novak Djokovic beats Rafael Nadal ($220 million) but is trailed by Roger Federer ($550 million) in all-time earnings.

The Serbian enjoys sponsorship deals with several high-end brands. Tennis racquet giant Head, along with brands like Ultimate Software Group, NetJets, Seiko Watch Corporation, and Peugeot, are among his sponsors.

He is also associated with Lacoste, and a special Novak Djokovic x Lacoste collection for fans is available in the market. Brands like Hublot, FitLine, and Raiffeisen Bank International have also entered lucrative agreements with the accomplished tennis player. Djokovic further endorses Serbian telecommunications company Telekom Srbija and sneaker brand ASICS.

Novak Djokovic

In terms of business ventures, Novak Djokovic is deeply involved in real estate. He possesses two apartments in SoHo, Manhattan, a grand hillside property in Monte Carlo, and an apartment in Belgrade.

Similar to Rafael Nadal, Novak owns and operates a tennis center in Belgrade, dedicated to training young tennis talents to thrive in the competitive world of elite tennis. The facility is equipped with spacious tennis courts, gyms, restaurants, and even a lounge.

Novak Djokovic

Novak also boasts a luxury car collection and is extensively engaged in charitable endeavors through his foundation, the Novak Djokovic Foundation. The nonprofit organization focuses on the education sector and aims to provide quality preschool education to every child.

These elements contribute to his net worth, making him a multi-millionaire. At the age of 36, Djokovic is approaching the twilight of his career, yet he remains formidable and continues to amass wealth through his brand, persona, and successes on the tennis court.

Do you think Novak Djokovic’s career will last for another 4-5 years and will he surpass Federer on the all-time earnings list? Feel free to share your thoughts in the comments section below.


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