Logan Paul cunningly uses WrestleMania 39 event to salvage his $200 million company after being banned in Australia

Logan Paul and KSI’s Prime energy drink was recently banned from being marketed in Australia despite enjoying tremendous success in the UK last year. It’s likely that Logan used his final WWE match to push his beverage company to make up for some of the loss he suffered in Australia.

The YouTuber-turned-wrestler Logan introduced his energy drink in Australia this year, and he visited Perth during UFC 284 to promote his beverage. Eventually, it was discovered that Prime has six times the quantity of caffeine that is allowed in Australia. Thus, the drink was banned in the country, resulting in a huge loss for Paul and KSI.

Prime has been found to have 56 mg of caffeine per 100 ml, which is much more than Australia’s threshold limit, according to official sources. Regulations in Australia and New Zealand allow soft drinks and energy drinks to contain up to 32 milligrams of caffeine per 100 milliliters.

How Logan Paul used WrestleMania to salvage his $200 million company?

And yet, Maverick had devised an ingenious plan to prevent further losses for his company. Seth Rollins and Paul were slated to square off at WrestleMania 39 tonight. Logan arrived at Inglewood, California’s SoFi stadium with a surprise companion.

A Prime Mascot, subsequently identified as none other than his business associate KSI, was carried into the stadium by the 28-year-old online sensation.

Logan’s WWE contract is about to expire and until his contract with the biggest wrestling promotion in the world is extended, this could just be his last match for the time being.

His strategy to beat The Visionary with assistance from KSI, however, was unsuccessful because Rollins escaped at the last second. But one thing is certain: since last night’s big event, the number of sales for the YouTube duos Prime has seen a noticeable hike.

The sudden growth in sales of Prime Hydration Drink could just help the youtube duo maintain a presence in the market. Initially, The drink was developed, marketed, and promoted by utilizing the massive following and resources of the former rivls and managed to capture the younger audience.

Have you tried Prime Hydration Drink yet? Do you think Logan and KSI can continue to salvage their business by pulling stunts like this? Share your thoughts with us in the comment section. 

Khandaker Muntasir

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As a passionate UFC enthusiast, Khandaker Muntasir Hossain provides coverage of MMA, wrestling, and boxing on multiple platforms. With his deep knowledge of sports, he immerses readers in the excitement of various arenas, whether it's the octagon, squared circle, pitch, court, or ring. Through his writing and love for sports, he aims to motivate others to explore their own sporting interests and experience the magic that sports bring.


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