Conor McGregor, the former two-division UFC champion, is known for his flamboyant personality and explosive fighting style. But behind the scenes, it is Dee Devlin, McGregor’s longtime partner, who manages his business affairs and ensures his continued success.
In this article, we will explore how Devlin runs McGregor’s business empire and how her management has contributed to the fighter’s success.
Devlin and McGregor’s relationship began before the Irishman became a superstar in the world of combat sports. The couple met in a Dublin nightclub in 2008 when McGregor was just an apprentice plumber, and Devlin was working as a waitress. Despite their humble beginnings, Devlin has been an unwavering support system for McGregor throughout his entire career.
How Dee Devlin manages Conor McGregor?
As McGregor’s career took off, Devlin took on a more significant role in managing his professional and financial affairs. In 2013, she quit her job to become McGregor’s full-time manager, taking charge of his training camps, travel arrangements, and media appearances.
Devlin’s meticulous planning and attention to detail have allowed McGregor to focus entirely on his fighting career, leading to his rise as one of the most recognizable faces in combat sports.
However, Dee’s influence on McGregor’s career goes beyond just managing his professional schedule. She has also been instrumental in helping him make smart financial decisions. Devlin manages McGregor’s business affairs, including his numerous sponsorship deals, investments, and other ventures.
With her still on-board, McGregor has become one of the wealthiest athletes in the world, with Forbes estimating his net worth at $180 million in 2021.
Devlin has been instrumental in Conor’s financial success
Devlin’s financial management skills and business acumen have seemingly played a crucial role in McGregor’s success. She has been involved in negotiating some of McGregor’s most lucrative deals, including his partnership with Reebok, which reportedly earned him $5 million per year.
In addition, Devlin has helped McGregor expand his business empire beyond combat sports, including ventures in whiskey, fashion, and fitness.
McGregor has bought Black Forge Inn and built up a huge alcohol business with his brand Proper Twelve. Along with that, he has his own training center. ‘Notorious’ launched his own fitness app called ‘McGregor Fast.’ Suffice to say that, Dee was instrumental in securing these deals and making the business ends meet.
Devlin’s impact on McGregor’s career has not gone unnoticed, and the fighter has publicly acknowledged her contribution to his success. In a 2018 interview, McGregor spoke about the importance of Devlin’s role in his success, saying,
“My girlfriend has been there since the start. She has helped me throughout this career. If it wasn’t for her, I probably wouldn’t be where I am today.”
Despite their long-term relationship, Devlin and McGregor have not tied the knot yet. However, rumors have circulated about the couple’s possible marriage for years.
Devlin’s management of McGregor’s business affairs has seemingly been a critical factor in the fighter’s success. Her attention to detail and financial management skills have allowed McGregor to focus on his fighting career, while also expanding his business ventures beyond combat sports.