Months after owning $1,000,000 timepiece, $850 million watch aficionado Cristiano Ronaldo invests in Chrono24

Recently, Cristiano Ronaldo was named the highest earner of the past year by Forbes magazine. The Portuguese forward is currently playing for the Saudi Arabian club Al-Nassr, earning a hefty paycheck. Now, Cristiano is one of soccer’s all-time icons and has a massive fan following, with over 850 million followers on all his social media handles. 

CR7 leads a lavish lifestyle along with his family and loved ones. The ex-Real Madrid and Manchester United player spends a lot of money on his passions and hobbies besides football. Cristiano has rich taste when it comes to watches, cars, vacations, and his lifestyle. The striker is the brand endorser for luxury-chronograph watch brands Tag Heuer and Jacob & Co., along with owning limited-edition watches from formidable creators.

Not long ago, the five times Ballon d’Or winner purchased a watch from Jacob & Co. that is worth a staggering amount, and now, he has taken his timepiece enthusiasm to next-level by joining a renowned watch marketplace.

Cristiano Ronaldo joins watch marketplace Chrono24

Cristiano Ronaldo boasts a watch collection worth over $6.5 million. One of his most expensive timepieces is the $1.7 million watch designed by Swiss limited-edition watchmaker Franck Mueller. Ronaldo also has a special edition $525,000 Rolex watch and another limited-edition Hublot watch, which is worth at least $1.1 million. In his unique and exorbitant watch collection, Ronaldo owns a blingy VanCleef & Arpels watch with 474 diamonds. 

As a matter of fact, along with him, his wife, Georgina Rodriguez, is also known to possess extremely costly limited edition watches. The supermodel was seen wearing a $525,000 40mm Rolex watch covered with 18-carat gold and baguette-cut diamonds. On rare occasions, the couple is spotted without an expensive timepiece on their wrists. 

Cristiano Ronaldo has a habit of investing in alluring entrepreneurial ventures that will yield a return in the future. Up until now, the Portuguese has invested in the hospitality industry, specifically the hotel and restaurant business. Chrono24 is an online watch marketplace, that provides an online platform for sellers of luxury watches. CR7 has now aligned his passion for luxury watches with his entrepreneurial mindset by becoming the latest investor in the platform.


He has invested in the business via his venture, CR7A, and joins other notable investors like Bernard Arnault. 

“As a long-term watch collector and regular user of Chrono24, it’s a pleasure for me to become a shareholder in the company now. Chrono24 unites millions of watch lovers from all around the world to share in their passion, together. That global unification is something I know well and am thrilled to be a part of,” Ronaldo stated after investing in the multi-million dollar business.

Ronaldo bought Bugatti Chiron Tourbillon CR7 Edition for nearly $1,000,000 in 2022

In 2022, as part of his commitment and partnership with Jacob & Co., the company produced a custom-made watch piece for Ronaldo. To match his customized Buggati Chiron, the soccer star and Jacob Arabo were both actively involved in producing the watch together.

CR7 Watch

According to information provided by Jacob & Co., the CR7 watch is entirely coated in 232 white baguette diamonds and 109 black sapphires for a total weight of 21 carats in gems. These gems are used to embellish the dial and the tonneau-shaped case, which measures 55mm in width and 20mm in height.

The custom watch additionally distinguishes itself from the model’s basic variations with the addition of the CR7 marking on the dial. The watch’s translucent design is well complemented by the satin-finished champagne gold used for the skeletonized dial and the intricate movement.

What do you think about Ronaldo’s new venture in the timepiece market? Let us know your opinions in the comments section.



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