How much Josh Allen earns from endorsements who joins Lionel Messi, Peyton Manning, Serena Williams with latest PepsiCo deal?

Josh Allen, the quarterback of the Buffalo Bills is considered one of the most talented QBs in the league. The 27-year-old led his team to the playoffs multiple times during his three years with the Bills. He was also featured on the 2024 Madden video cover, testament of his professional acclaim.

The two-time Pro Bowler is an exceptional player and has emerged as a compelling force in the realm of endorsements and corporate partnerships. He has become one of the most sought-after athletes for brand endorsements.

Josh Allen joins star-studded roster with latest endorsement deal

Josh Allen has recently signed a multi-year contract with Gatorade as part of a broader contract with PepsiCo. PepsiCo is known for signing with the most elite athletes. They already have a huge roster which includes Lionel Messi, Peyton Manning, and Serena Williams. 

It is an honor for Josh to join this star-studded roster. This deal with Gatorade further elevates his status in the endorsement world. The quarterback expressed his excitement about joining Gatorade’s roster, highlighting the significance of this milestone in his career.

Josh shared that Gatorade is known for signing with the best athletes which makes this deal a special achievement for him.

“Everyone knows Gatorade partners with the best athletes in the world, so joining this roster is a special milestone in my career. I’m excited to work with the team on and off the field and build upon the legacy of this iconic brand.”

The global head of Gatorade, Jeff Kearney, also appreciated the talent of the quarterback and shared that he was the perfect fit for their brand. 

“Josh Allen emulates exactly what we look for in an athlete partner — a leader on and off the field, strong work ethic and dedicated to performing his best every single day.”

Josh Allen
Josh Allen (via Getty)

Jeff emphasized their commitment to nurturing talent that inspires the next generation, “At Gatorade, we’re committed to investing in talent that inspire the next generation and we look forward to fueling Josh throughout the season.”

The players who have previously signed with Gatorade include Stefon Diggs (teammate of Josh Allen), Seattle Seahawks wide receiver DK Metcalf, Miami Dolphins quarterback Tua Tagovailoa and more players from the league. Now, Josh Allen has also become a part of the Gatorade family which means he is part of PepsiCo as well.

The commercial of the brand for the first-time featuring Josh Allen will be released on September 10. It is expected that this commercial will also feature some famous former NFL players including, Tom Brady, Julian Edelman, Randy Moss, Emmitt Smith, Jerry Rice, and Marino.

Bills QB’s endorsement portfolio

Josh Allen’s endorsement portfolio is as long as his NFL achievements. After his new deal with Gatorade, he is now ranked fourth among NFL players in total endorsement earnings for 2023. The quarterback earns around $9 million from his endorsements.

The two-time Pro Bowler has previously signed with elite brands including Nike, New Era, Gillette, and Frito Lay. He was also featured in the commercials of Verizon and on this year’s Madden cover.

Josh Allen
(via EA Sports)

Josh Allen’s endorsement career is expected to grow rapidly. Now that he has become a part of PepsiCo, more deals will be on his way. But now the focus of the quarterback will be more on the field. 

The Bills will play their season opener on Monday, September 11 against the New York Jets. We hope Josh Allen will display his best performance on the field, as exceptional as his endorsement portfolio is.

Maheen Zaib

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Maheen is a writer for SportsZion. She's your go-to for all things NFL, from epic game highlights to trade scoops and breaking news. Navigating the sports scene with flair, join her on this thrilling journey through the NFL's wild ride. Let's score some great reads together!


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