Conor McGregor has recently posted pictures of himself on Instagram celebrating World Whiskey Day with his brand Proper Twelve.
If you are a fan of the UFC, you know Conor McGregor is. The Irishman is one of the most charismatic personalities to grace the octagon. The presence of Conor has taken the UFC to new heights, and there is no denying it.
Conor is one of the highest paid athletes in the world. But this income does not only come from fighting within the UFC. Although the fighting money itself is huge, he also generates a lot of income from various other sources.
One of these sources is his whiskey Brand- Proper 12. Despite being a household name in the UFC, Conor generates most of his income from his Whiskey brand. he founded Proper 12 back in 2018.
In the summer of 2021, Mexican Tequila company Becle launched a bid to takeover this famous brand. The takeover, amazingly, earned Conor 131 million Euros.
Conor is very vocal about his brand, and is never shy of promoting Proper 12. He has used his influence on social media, and other channels to make Proper 12 a household name.
Being Irish, Proper 12 is a manifestation of Conor’s love for whiskey. Recently on World Whiskey day, Conor has posted pictures of himself celebrating the occasion while having a Proper 12.
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It’s not just about the branding, Proper 12 wants to give the people worldwide the taste of properly distilled Irish Whiskey.