After amassing over $10,000,000 in 3 years, Cole Anthony aims to minimize struggles for young athletes through latest venture

The Orlando Magic player Cole Anthony recently introduced a potential revolution in the youth basketball scene. He partnered with his mother, Crystal McCrary McGuire, a New York Times bestselling author, to co-found an app called GameUp. This app is dedicated to helping parents and their children navigate the youth basketball landscape.

Anthony’s substantial earnings over the past season likely played a part in this project. His mother, known for her outstanding work in Nickelodeon’s documentary series “Little Ballers,” aims to assist young children who dream of becoming basketball pros but struggle to find the right opportunities.

Cole Anthony launches GameUp app

The GameUp app was launched on September 10, 2023, and it may very well be the latest revolution that young and aspiring children need. This app has the potential to play a significant role in the youth development scene for children who dream of becoming NBA superstars one day.

Anthony’s Mother tweeted about the launch of the app and also shared a very moving message emphasizing on how it is getting more expensive for parents to provide for their children’s dream of pursuing a sports career. She also pointed out that the app is going to level the playing field because every young athletes deserves a shot.

Cole Anthony
Credits: Ethan Miller / John Nacion

The app itself is very promising, offering a variety of resources such as a directory of teams, trainers, and developmental programs. It provides information on rules and regulations in youth basketball, a forum for parents and coaches to connect and share ideas, as well as tips to improve skills and fitness.

Anthony collabs with his mother to fund scholarships

Cole Anthony and Crystal also considered the financial difficulties that parents can face, which, in turn, may prevent talented children from getting the proper opportunities or platforms. They designed the app with a vision to eliminate financial barriers for families who want to participate in youth basketball.

The app offers scholarships that support athletes and their families, helping them afford the cost of registration, equipment, and travel. The app is free to download on the Apple App Store and Google Play Store, and both Cole Anthony and Crystal McCrary believe that it is a step in the right direction in their passion to help young players achieve their basketball dreams.

What do you think of this app launched by the Orlando Magic star and her mother? We are eager to hear your thoughts, so drop down in the comments and let us know.


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