How did Taylor Swift’s game appearance earn the Chiefs and NFL $331.5 million?

Thanks to her relationship with star tight end Travis Kelce, Taylor Swift has become a financial boost for the NFL and the Kansas City Chiefs. Her regular appearances at Chiefs games have contributed to the team making impressive revenues.

Since rumors ignited surrounding their relationship in late September, the high-profile couple has generated substantial media buzz, translating into significant economic gains for the Chiefs and the NFL as a whole.

Chiefs and NFL earned $331.5 million with Taylor Swift’s game appearance

Apex Marketing Group, a US branding consulting and analytics firm, analyzed the financial impact of Taylor Swift’s association with the NFL and the Kansas City Chiefs. The calculated brand value is $331.5 million, which is the estimated amount a brand would have to spend to attain the same level of media exposure generated by the singer’s connection with Travis Kelce.

Apex analyzed media mentions related to Taylor Swift and the Chiefs or NFL from her first game attendance on Sept. 24 to Jan. 22. The analysis covered various media platforms, including TV, radio, newsprint, digital news, and social media.

The impact of the pop icon has been evident since the beginning of their courtship. She significantly boosted the sales of Travis Kelce’s jersey, causing a remarkable 400% increase. The viewership of the 2023 regular season also saw a 7% rise compared to the previous year, reaching the highest female viewership since 2000, with a nine percent increase.

With the Kansas City Chiefs heading to Super Bowl LVIII, the NFL is optimistic that Taylor Swift’s potential presence at the event will draw a significant audience. Many are excited to see her support Travis Kelce in his quest for a third title and a second consecutive ring.

CBS showed Taylor Swift for 44 seconds at the AFC Championship

There is a growing debate in the NFL that Taylor Swift steals the majority of media coverage from the NFL games. Rumors surrounding the pop icon’s involvement in the NFL stirred annoyance, particularly regarding how sponsors handled her presence. Media, head coaches, and fans expressed varied reactions to the extent of Swift’s coverage during the game.

Taylor Swift has attended multiple NFL games this season, including the AFC Championship Game in subzero temperatures and the AFC Wild Card game, known as the fourth coldest game in NFL history.

Taylor Swift
Via Marca

According to a recent report, CBS featured the pop icon for a total of 44 seconds during the AFC Championship game. Football and marketing analyst Jason Pauley officially measured Swift’s camera time during the Chiefs-Ravens matchup using a stopwatch and he declared that CBS devoted 0.39% of the total telecast time to Swift, with 99.61% focused on actual football. 

It proves that fans’ claims of the Karma singer ruining football or stealing the majority of media coverage are exaggerated. Despite the limited airtime, Swift’s shots went predictably viral. Shots of Swift and Kelce smooching on the field after the game also gained attention. The reason her clips went viral is definitely her popularity and fans’ growing interest in her relationship with Travis Kelce.

Now, Taylor Swift will be heading to the Super Bowl game to support her boyfriend and his team. While Swifties are excited to watch the pop icon in the coveted game, some fans don’t want Taylor Swift to attend the game. In fact, it is not confirmed yet whether she will attend the coveted game or not as she has a show in Japan just one day before the Super Bowl game in Las Vegas.

Maheen Zaib

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Maheen is a writer for SportsZion. She's your go-to for all things NFL, from epic game highlights to trade scoops and breaking news. Navigating the sports scene with flair, join her on this thrilling journey through the NFL's wild ride. Let's score some great reads together!

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